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10 best email marketing automation tools in 2024 If you’re trying to make your brand grow and create good connections with your audience you’re probably trying to find ways to build trust and keep up the communications. Email is one marketing channel you can’t ignore.
Despite claims that email is becoming obsolete due to users’ fatigue with spam-filled inboxes, the truth is clear: Meaning communicates still not only. It’s finding the perfect email marketing campaign.
In this post, we are going to take you through how to choose the right email marketing software and give you tips on building the right campaigns, so that your brand is at the top of 2024.
How Will Email Marketing Software Help You?
Email marketing is one of the oldest digital strategies dealing with targeting your target audience via their inboxes directly. With an awesome 4.3 billion email users around the world, it’s still one of the most popular and effective marketing channels.
Creating an email strategy sounds easy, but in a crowded market, you need finesse. The answer? Use your knowledge and content as best you can with the right email marketing tools to reach your audience much better.
Email marketing software is that helps you plan for email campaigns, carry out email automation, and take all your emails into one place and get insightful evidence in that. We need to manage security as your campaigns grow. By using team password managers like the one from Password Mistake, your sensitive information is protected and you can securely store and share credentials across multiple email platforms.
Some key advantages of using email marketing tools include:
- Precise audience segmentation
- Streamlined A/B testing
- GDPR and CAN-SPAM automated compliance checks
- Cost-efficiency
- Details of reporting and analytics
Thanks to these features, email marketing software cannot be done without them. The real challenge with choosing one is finding the right one for you.
When Choosing Email Marketing Software, what should you consider?
Before settling on an email marketing platform, consider these factors:
Compliance: Does the software fit legal requirements such as CAN-SPAM and GDPR?
Compatibility: Does it fit into your current tools and systems?
Uninstallation Process: How easy is it to uninstall it if you don’t want to use it anymore and how you can secure your data?
To assist you with making a well-educated decision, we have compiled a listing of some of the most effective email marketing software packages for various purposes.
The email marketing software in 2024: our top 10 picks.
1. HubSpot
Beyond the standard marketing required to attract new users, HubSpot’s email marketing software is part of a marketing hub comprised of an all-in-one solution for creating, managing, and tracking email campaigns.
Free Plan: Yes
Pros: Easy tracking, full CRM, website builder
Cons: Integration challenge, long setup
Best For Applications for businesses that are already using HubSpot’s CRM
2. Mailchimp
Mailchimp is a powerful, user-friendly email marketing tool with a drag-and-drop editor, automation features, and CRM integration.
Free Plan: Yes
Pros: Simple email builder with affordable pricing
Cons: Limited advanced tools
Best For: Small startups and e-commerce platforms
3. Brevo
Brevo focuses on B2B personal email marketing campaigns with transactional emails and an easy drag-and-drop editor.
Free Plan: Yes
Pros: Unlimited contacts, transactional emails, and 1 visitor per second (with 10,000 monthly visitors).
Cons: Complex interface
Best For Businesses targeting personalized outreach to B2B buyers
4. Moosend
With its easy-to-use email editor, segmentation options, and campaign tracking tools, Moosend is a user-friendly email service.
Free Plan: No
Pros: Excellent support, 30-day free trial
Cons: Limited template library
Best For: Small and large businesses
5. Instantly.ai
Instantly.ai is focused on B2B lead generation and helps businesses avoid spam filters and automate email warm-ups.
Free Plan: No
Pros: Warmup tools and unlimited email accounts
Cons: No free plan
Best For: B2B cold outreach
6. ActiveCampaign
ActiveCampaign’s offer its marketing automation, behavioral segmentation, and buyer intent tracking are appealing.
Free Plan: No
Pros: Web forms builder, advanced automation
Cons: Steep learning curve
Best For: Experienced marketers
7. Mailmodo
If you want to add interactivity to emails in emails, use widgets such as polls and quizzes from Mailmodo.
Free Plan: No
Pros: Interactive elements, no code integration
Cons: Limited templates
Best For E-commerce and B2B companies
8. GetResponse
For small business usage, GetResponse is really a good tool to help you build brand awareness and create demand.
Free Plan: No
Pros: Easy to set up Web push notifications
Cons: Limited functionality
Best For: Small businesses, solopreneurs
9. MailerLite
MailerLite features like landing page builders and sign-up forms help people make the buying process smooth and simple.
Free Plan: Yes
Pros: Campaign tracking and automation workflow iOS app
Cons: Time-consuming setup
Best For Startups and small businesses
10. Loops
Loops is a SaaS tool intended for SaaS companies in the sense that it offers tools for managing multiple campaigns, among which transactional emails.
Free Plan: Yes
Pros: Robust Customer Service, Niche focus
Cons: Limited functionality
Best For SaaS companies
When it comes to picking out an email marketing platform — Key factors you should consider.
Subscription Plans: Check the number of emails a day allowed, email limits by domain, and contact limits.
CRM and Features: Make sure your software comes integrated nicely with your existing CRM and marketing tools.
Security: Try to choose platforms with encryption, multi-factor authentication, and security audits frequently, to save the user data.
To maximize your email marketing impact, here are some essential steps:
Market and Customer Research: Get a feel of your industry and insights from customers.
Audience Segmentation: Split your audience up by behavior and demographics to tailor your campaigns.
Content Creation: Compelling relevant content that encourages engagement.
Planning: Schedule follow-ups, response prompts, and triggers, so there will always be prompt, consistent communication.
Offer Value: If you want to know what makes every successful campaign work, there’s just one thing to know: a clear, irresistible offer.
Measures and optimizations for your campaigns
Real-time analytics as they come in email marketing tools help you see the perform KPIs like open rate, click rate conversion rate, etc. Continuously making improvements is a continuous process akin to growing a plant, so a little bit of regular A/B testing will help you fine-tune your approach, while direct feedback from your audience will keep you leading the improvements.
Conclusion
There is no substitute for email marketing software for building your brand and trusting your audience. Together with a good strategy and good content, it will drive engagement and conversion.
To succeed with email marketing in 2024 and beyond, you’ll need to choose a wise email marketing platform and follow some good practices.