Link building is one of the most important parts of search engine optimization (SEO). This improves your website’s authority, brings organic traffic, and of course, increases your search engine rankings. If you’re an SEO nerd like me or a neophyte, link building is a must-know. So, let’s take a look at some of the best tools, strategies, and resources used by them in link building.
Why Link Building Matters
Acquiring the hyperlinks from other websites to their own is called Link Building. These types of links are ‘votes’ meant to tell search engines that your content is valuable and trustworthy. Link building is one of the cornerstones of any successful SEO strategy and quality backlinks from authoritative sites can do a lot in your SEO to boost your rankings on Google and other search engines.
Best Link Building Tools
Ahrefs
And Ahrefs is a great powerhouse for SEO and link-building tasks. It will tell you where your competitors have the backlinks, and broken links and will tell you of the link opportunities. Especially useful in finding top-performing content in the niche is its Content Explorer feature.
SEMrush
The link-building and outreach done through SEMrush is all one solution. The Backlink Gap tool analyzes your competitors’ link profiles as well as the Link Building Tool to help you acquire backlinks in an effective manner.
Moz Link Explorer
If you are looking to analyze backlink profiles, Moz’s Link Explorer is ideal. It will show you domain authority, spam scores and linking domains so you may confirm whether backlinks are great or bad.
Hunter.io
One fantastic tool for finding email addresses at companies is Hunter.io. That’s one more reason to connect webmasters for outreach campaigns.
BuzzStream
With BuzzStream you have all of your contacts managed, track email responses, and keep organized while you are building links.
Broken Link Checker
Broken links on high authority sites are a place to suggest your content as a replacement. With Broken Link Checker it’s automated and you’re currently finding easy wins.
LinkMiner
LinkMiner gives us a simple interface where we can navigate through backlinks, do analysis, and find new opportunities at the same time, with metrics like Citation Flow and Trust Flow.
A Few Link-Building Strategies
1. Guest Blogging
A great way to get backlinks is to create high-quality content for premium blogs in your niche. You want your guest posts to be valuable and informative.
2. Broken Link Building
Search broken links on relevant websites and give your content as a replacement. It is also advantageous for both parties, as it will enhance user experience and bring you a backlink.
3. Skyscraper Technique
The Skyscraper technique involves finding top-performing content, something better, then reaching out to people who have linked to published content, just like the content you are linking to. But when used together, that strategy is as powerful as it is effective — especially in tandem with outreach tools like Hunter.io or BuzzStream.
4. Resource Pages
There are a lot of websites in which they have a resource page that links to the helpful content. Webmasters may be reached out to, suggesting adding your site as a valuable resource.
5. Infographic Outreach
Since infographics are shareable and visually appealing, it’s a great way to get backlinks. That means you put together some good infographics and pitch that stuff at some popular blogs or media outlets.
Link Building Additional Resources
Google’s Link Schemes Guide
There are many guidelines offered by Google that explain how to do ethical link-building. When you’re familiar with these, you remain on the right side of search engine algorithms.
Neil Patel’s Backlink Guide
Very comprehensive resources to decide on backlink strategies and tools from Neil Patel. They are good both for beginners and for well experienced in SEO.
Marketing Intensive Distribution
Intensive distribution may be important for product visibility in highly competitive industries for businesses. On intensive distribution strategies that, together with the link-building effort, will add to your brand exposure.
Content Marketing Institute
Creating content that naturally attracts backlinks is what this resource is all about. Successful link-building campaigns have strong content as its backbone.
Backlinko’s Link Building Hub
In this guide, Backlinko explores the world of the best tools and techniques for link building and you can get in-depth knowledge.
Tips on Successful Link Building
Leverage Social Media: Naturally, you can share your content on social media and get backlinks.
Focus on Quality Over Quantity: A high authority site has only one link, the value of that link is more than dozens of links from low-quality sites.
Track Your Progress: To monitor your backlink profile use Ahrefs or SEMrush tools.
Avoid Black Hat Techniques: Buying links or entering into link schemes is a bad practice for search engines.
Conclusion
Link building is an important skill to have if you want to improve your website’s SEO performance. The right tools, techniques, and approaches will help you work smarter and smarter and more effectively. Using resources such as as guest blogging, broken link building, and using the skyscraper technique, you can build a very strong backlink profile that will give your site more authority and visibility.
Add together these approaches to help you leverage trusted resources such as Backlinko and Neil Patel to further enhance your link-building efforts. If you have dedication and utilize the right strategy, your website will rank on the search engine.