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How Backlink Audits Shield Your Website From Spam

If you own a site, what are the strategies you use to raise it so that it can serve the intended purposes? Taking a wild guess, it can be the implementation of SEO, right? SEO, or instead Search Engine Optimization practice, is a technique that involves using various strategies to make your site rank at the top in search engine optimization. 

Even if you’re not rolling with an SEO expert on your team, running an online business means you’ve got to keep an eye on various elements. And guess what? Website audits are your secret weapon. 

Everything in your marketing playbook is fair game for a solid once-over. Whether blogs, onsite pages, keywords, and, of course, the star of today’s show, backlinks. All are essential in the site maintenance routine in this ever-changing, algorithm-packed world. 

In this post, we’re diving into why routine backlink checkups are vital and walking you through the steps. Ready to roll? Let’s dive in. 

What Exactly Do We Mean By Backlinks? 

So, let’s break down the SEO strategies a bit. Ever heard of backlinks? These are links coming from other sites that essentially point people in the direction of your site. Some individuals call them inbound links or incoming links.  

As long as you understand that on-page SEO is all about what’s happening on your website, off-page SEO is where the magic of backlinks happens. Did you know that Google uses backlinks to gauge the popularity of your site?  

What is stated above is true because the more quality backlinks you have, the more authority your site gains. And guess what? Websites with that golden combo of high authority and top-notch backlinks win the top spots in search results. 

When doing backlinking, the biggest threat to avoid is spam backlinks. They can potentially damage your site since they point to poor-quality domains. Why don’t you learn more about spammy links checker and how to use them? In a nutshell, it’s a vital tool that can be used to find and remove spam backlinks. 

What Makes a Backlink Harmful For Your Site? 

Not all backlinks are created equal, you know? Some can be real troublemakers for your website’s rankings. So, you can’t just go on a backlink collecting spree thinking it’s a numbers game.  

Google’s algorithm has become quite the detective, sniffing out the bad apples. In this case, we’re talking links from sketchy, spammy sites, dabbling in paid link schemes, and even hitching your visitors to completely unrelated websites.  

What Role Do Audits Play in Battling Spam Backlinks? 

If you want to know what’s happening with your website’s backlinks, a backlink audit is the way to go. Here’s why it’s so helpful: 

  • Evaluate how your backlink profile stacks up against competitors. 
  • Eliminate detrimental or unproductive backlinks. 
  • Rectify broken and ineffectual links. 
  • Identify prospects for acquiring new, high-quality backlinks. 

Once you’ve gone through this backlink audit adventure, you can map out your game plan for boosting your backlinks and cranking up your site’s authority. Many businesses go all-in on on-page SEO and don’t get it wrong. That’s crucial.  

Pay attention to the other SEO off-page techniques. Therefore, invest in the health of your site beyond just what’s on the pages. Impress Google, get ahead of the pack, and secure that higher spot in the search results. Do you get the bottom line here? Your backlink strategy matters if you want to climb the search result ladder. 

How Can I Do Backlink Audits? 

Are you ready to dive into the nitty-gritty of conducting a Backlink Audit? Besides consulting and experts, consider this guide your roadmap to a better website. 

Building top-notch backlinks isn’t a sprint; it’s more of a marathon. Sure, it takes time, but the perks far outweigh any quick fixes that might tick off both publishers and readers. Interested in giving your site a popularity boost? Please don’t ignore your backlink audits. 

So, here’s the plan on how to do your backlink audits. Check the steps: 

Step 1: Check Out the Competition 

Start by spying on your competitors. See what kind of links they’ve got. You can use tools to peek at their backlink profiles.  

Step 2: Look at Your Backyard 

Now, turn the spotlight on your site. Run an analysis using tools like Ahrefs or SEMrush. Don’t just be impressed by big numbers; ensure your links do their job. 

Step 3: Size Up Each Link 

Go through your links one by one. Use tools like SEMrush’s Backlink Audit to get the lowdown on each link’s toxicity score. 

Step 4: Investigate Suspicious Traffic 

Check where your traffic is coming from. It might be spam if it’s from unexpected places, like a country you’re not doing business with. 

Step 5: Google’s Watchful Eye 

See if Google has slapped any penalties on you. Go into Google Search Console to catch any manual actions or algorithmic hits. 

Step 6: Find New Opportunities 

Use tools like Ahrefs’ Link Intersect to find websites that link to your competitors rather than to you. 

Step 7: Locate Lost Backlinks 

Check if you’ve lost any links. Use tools like Ahrefs or Screaming Frog’s SEO Spider to track these runaways. 

Step 8: Check Your Ratios 

Look at your dofollow-nofollow ratio and your backlink-referring domain ratio. 

Step 9: To Remove or Disavow? 

Decide whether to kick out the troublesome links or disavow them. 

So, there you have it, a friendly guide on how to give your website’s backlinks a health check. Follow these steps, and you’ll be on your way to a more potent, healthier site in no time. 

Conclusion 

Now and then, your website’s backlink profile needs a mini makeover. Whether flying solo or part of a team, a quick refresh can do wonders. So, ensure all your links do their job and double-check that they lead people to the right spot.  

Do you have some links hanging around that point to last year’s news? It’s time for an update. And if you’re in the affiliate marketing game, remember to toss out those outdated affiliate links. Lastly, kick out the spam backlinks with a spammy links checker. Nobody needs that kind of negativity in their backlink profile.